TaylorMade P770 irons (2020): To go hunting in the lands of the Srixon Z-Forged ?

The American brand from Carlsbad, Calif., Could not ask for better exposure than the recent victory of young American Collin Morikawa at Harding Park, as part of the first major of the 2020 season, the PGA Championship ... except that the young Californian of only 23 years old was still playing a combo (mix) of P730 and P750 (clubs from the previous generation), and had not yet packed the very latest models, these famous, and very beautiful P770s. For this summer 2020, TaylorMade is therefore relaunching its production of new golf clubs, and despite the confinement period, which does not change the business model of the brands, still determined to renew their offer as often as possible. What can we expect frankly new from P770 blades? What can the brand offer you that you might not already have? What could be the added value of these clubs?

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For 4 years, TaylorMade has made a major shift in its commercial strategy, and therefore communication.

The American brand, which in the process changed ownership, an investment fund eager to boost the brand's profitability, focused on the elite of the best golfers on the planet, starting with Tiger Woods, the legend , and the best of the moment, Jason Day, Dustin Johnson, and Rory McIlroy, while being preoccupied with high hopes like Jon Rahm, Matthew Wolff and Collin Morikawa.

With a tight team of talent, exit Sergio Garcia, and Justin Rose, TaylorMade has bet on rationalization, and the biggest purveyors of fans on social networks.

In her communication, she plays the card of "fraternity" between this "team" of golfers unique in the world.

And today, the brand is pushing that spirit of "brotherhood" into making its new clubs for good players.

So the press release that was sent to me about the P770s was telling : "P770, let the sibling rivalry begin!" "

It fully plays the card of complementarity between the different generations of talents, the different styles of play, and yet, one and the same ambition: Performance.

So the family picture is very successful, but what about the clubs?

For this summer 2020, after having already supplied the market with SIM and SIM MAX irons intended for 80/90% of the market for golfers and golfers as of January, TaylorMade is back in the race for very good golfers, with a family of P (for Player) clubs, for which it intends to build on the good results of its players on the PGA Tour.

Less than 24 hours after the end of the PGA Championship at Harding Park, I received a little email reminding me of the brand's good results on this major:

Five of the top nine played a TaylorMade P series, as did 4 of the top 5 in the world rankings…

More broadly, 7 of the 17 best in the world use this type of club… The brand really intends to step into the flower beds of its neighbor, Titleist, in the category of the best players who play “serious” clubs.

You might be intimidated by these clubs for good players, a definition that is always tricky to make. What is a good golf player? For my part, I have a lot of different definitions to produce on this subject.

However, having already tested them at my golf driving range, I have seen how much any golfer can agree on at least one thing: "My god, they are beautiful! "

What makes a golf club look good?

Mainly the back of the club, that is to say the part less directly useful for the performance, and only aesthetic…

The Muscle Back of this blade is at the same time refined, but also round and greedy. It translates power, and roundness, while embedding a very modest TaylorMade logo as a signature.

An MB (Muscle Back) blade is anyway, and practically by definition, a club that should be as classic as possible.

By definition, it's also the most compact head possible, which contrasts it with a so-called "Improvment" club for the progressing golfer.

This smaller volume means less forgiveness in the hit, but the benefit, more precision, and more ability to work the ball to give it backspin and sidespin effects (backspin and sidespin).

The design of the P770 combines a thin edge, less offset and a more compact face length compared to the P790, the brand's best-selling model over the past two years.

Because it is a TaylorMade club, it differs from a blade of any other brand with a so-called Speed ​​Pocket slot under the sole (especially on long irons), and a screw placed at the point, and which fills a cavity in which the brand has injected a special foam.

This is where you leave the realm of aesthetics to enter the realm of marketing much more than the realm of pure performance.

It is of course the brand's game to explain to you that the Speed ​​Pocket will help the deformation of the face, to give it more Smash Factor (Compression which generates ball speed).

The truth is that the compression or smash factor is above all directly impacted by criteria that are only objective, not to say mechanical: The loft and the length of the shaft.

Always on the border between the words of marketing, and the technical design of the product, the famous SpeedFoam, the subject of an intense conflict between PXG and TaylorMade, this ultra-light urethane foam is precisely injected inside a head ... finally hollow, and therefore closed by the screw placed at the toe.

The injection of the foam takes place after the construction of the so-called "Forged" head.

It is therefore worth remembering what a forged head is. The exact definition means "forged from a single piece of material," in this case, a steel bill.

Is the P770 really a forged head or is it just the face that is forged?

In the strict sense of the definition, and in particular the fact of having injected foam into the hollow cavity, we are not exactly in the context of a pure forged head.

The head has also been hollowed out under the sole to integrate the Speed ​​Pocket.

It also consists of an enveloping 4140 forged face, a soft Carbon steel alloy with 46g of tungsten.

The P770 clearly involved more than one forge action to be carried out ...

That being said, the purpose of the foam would be to dampen vibrations on impact, and therefore make the feel more pleasant.

Still on the face, we must also note the presence invisible to the naked eye of the inverted cone which would be placed "strategically" on each iron, and to improve your regularity, and in particular the ball speed on off-center shots.

In short, nothing really so new apart from the beauty of the drawing ...

In truth, to understand this product, its interest, advantages and disadvantages, one must delve into the table of characteristics.

For convenience, let's always take the example of the only 7 iron, while this series will be available in stores in early September at a price of 1400 euros for 7 clubs.

Two pieces of information should be remembered in particular to fully understand this product: The loft and the offset.

With a 33 degree loft (7 iron), and an offset of 2.4 millimeters, the P770 is in fact a much more affordable blade than a real traditional blade with a loft rather between 34 and 35 degrees, still for a iron 7.

It may sound like a detail, but it is not.

One degree is enough to dramatically change the performance of the club, including smash factor (compression), takeoff and landing angles, and spin.

The compression is in fact better, and on the other hand, the angles more tense, and the spin less good.

For comparison, the real blade of TaylorMade remains the P7TW with a loft of 35 degrees, and an offset of only 1.4 mm ...

This is the second key point: The offset whose function was designed exclusively for slicers, and consists of naturally influencing the club path in the impact zone.

With an offset of 2.4 mm, the P770 therefore has more offset than the P7TW, the only real blade for very good golfers at TaylorMade ...

This P770 therefore has another more commercial objective: To make MB blades more affordable for other golfers than just professionals.

By reducing the loft, and increasing the offset a bit (which remains small for a golf club), TaylorMade has actually designed a very nice golf club for design lovers, while giving them a little more ease.

There is a market for this type of club! Starting with golfers who like me do not slice, and are fed up with clubs with too many offsets that force big hooks (the opposite effect to the slice from right to left).

The P770 is in fact the answer to the excellent Srixon Z-Forged series which has almost the same characteristics.

TaylorMade even does a little better on one point: The offset is only 2.4 mm compared to 2.6 mm on the Z-Forged at equivalent loft.

In conclusion, regarding the blade segment, the P770 remains under the Titleist 620 MB and the Callaway Apex MB in the register of blades for the purists (larger loft and smaller offset), but is very well placed in a new category of blades until now only occupied by Srixon, the MB blade more accessible by the common amateur golfers, who seek a compact, beautiful and pleasant club, without sacrificing too much tolerance, and distance.

And you, how to choose?

It's simple, you will have to choose on details between a few meters less in pure distance (roll), and more precision of control (spin, steeper landing angle, and precisely less roll).

This P770 offering is certainly a commercial response to Srixon's breakthrough with the Z-Forged, and it's a very good move from TaylorMade by the way, especially when the club is this good looking.

The fact that the brand has reduced the offset (2.4 mm) compared to the Japanese rival is also very welcome.

I believe more in the characteristics of the club rather than the marketing on the Speed ​​Pocket, the inverted cone, or the Speed ​​Foam which are only there to give a TaylorMade personality to this club.

As for the standard shaft on the series, and although TaylorMade offers custom, the KBS Tour 120 S is excellent although too heavy for arguably a majority of golfers. It seemed to me on trial that he favored a good height of the ball, and a sufficiently rounded trajectory for this type of club.

Basically, for a powerful player, this head-shaft torque doesn't take away power, while still providing excellent control.

On the other hand, for a less powerful golfer, the shaft may hamper handling, and lose the profits of the club.

The only downside will be the Golf Pride Z-Grip 0.580 grip which I find very ordinary, and which deserves to be changed for a more qualitative grip of the MCC or ALIGN type, especially given the price of the series.

Last precision, apart from the AW (a wedge 51 degrees), all the irons are proposed in right-handed and in left-handed.

Shaft length is standard (37 inches for a 7 iron).

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